{"id":1610,"date":"2018-11-12T08:44:39","date_gmt":"2018-11-12T16:44:39","guid":{"rendered":"http:\/\/veritasincorporated.com\n\/?p=1610"},"modified":"2018-11-12T08:44:39","modified_gmt":"2018-11-12T16:44:39","slug":"the-dreaded-question-publicists-hear-often","status":"publish","type":"post","link":"https:\/\/veritasincorporated.com\/2018\/11\/the-dreaded-question-publicists-hear-often\/","title":{"rendered":"The Dreaded Question Publicists Hear Often"},"content":{"rendered":"
It is the most asked question I receive from authors. It comes in many forms. Even if it isn’t asked directly, most authors who are paying for a media campaign wonder if they should. After hearing it so many times in the last three decades I honestly don’t blame them for asking it. So here goes: “How many books will I sell from doing interviews?”<\/p>\n
The real dilemma with publicity work is that answers to marketing are often elusive. What’s true for one author may not be true for another. The best answer to this question is unsatisfactory because there isn’t a good one. It is an intangible. I have seen an author receive 11,000 phone calls in three days from an interview on marriage and I have seen zero calls and no sales for other authors. It happens. Both happen.<\/p>\n
There are other intangibles to publicity. These may not pay the bills but they are outcomes that would not have otherwise happened. A producer I work with in Florida heard an interview I set up with Dr. Katariina Rosenblatt for her book Stolen: The True Story of a Sex Trafficking Survivor<\/em> (a book written by my friend Cec Murphey). The producer writes, “Her story sparked a fire in me to do something to fight human trafficking, the fastest growing industry in the world.” She now donates twenty-five percent of her income to help victims of sex trafficking.<\/p>\n