{"id":1655,"date":"2019-02-12T13:41:03","date_gmt":"2019-02-12T21:41:03","guid":{"rendered":"http:\/\/veritasincorporated.com\n\/?p=1655"},"modified":"2019-02-12T13:41:37","modified_gmt":"2019-02-12T21:41:37","slug":"when-your-media-plans-dont-go-as-planned","status":"publish","type":"post","link":"https:\/\/veritasincorporated.com\/2019\/02\/when-your-media-plans-dont-go-as-planned\/","title":{"rendered":"When Your Media Plans Don\u2019t Go As Planned"},"content":{"rendered":"\n
My wife and I were soundly asleep in the Sacramento Airport a few weeks ago during a six hour layover. Well, maybe not soundly but at least it was quiet until some lady showed up and decided she needed to facetime on her cell phone at 4:00 am. No kidding. Who does that sort of thing? What did she possibly have to say at that hour that was so important? Most of us understand that interruptions, change, frustration, disappointment and the unexpected are part of daily life. We just hope it is after we have our first cup of coffee in the morning.<\/p>\n\n\n\n
We plan for vacations, college, retirement, and almost everything else in life but sometimes our plans don\u2019t go the way we want do they? I was half way through graduate school in California when I was sent to the Middle East to manage a radio station. I never saw that one coming. The same may be true for your media interviews. You may be blindsided by a question, a show may preempt you for something or someone else, forget to call you or you might get sick beforehand. Whatever it is, the more you accept the possibilities and go with the flow, so to speak, the better. In nearly thirty years of booking shows and doing shows here are a few of the recurring themes that can trip you up.<\/p>\n\n\n\n
As much as we had hoped to get a bit more sleep on those airport benches in Sacramento it didn\u2019t take long for reality to set in and change our plans. Hope for the best but expect that the worst can and does happen \u2013 in airports and on media interviews. <\/p>\n\n\n