{"id":613,"date":"2016-11-09T16:34:04","date_gmt":"2016-11-10T00:34:04","guid":{"rendered":"http:\/\/veritasincorporated.com\n\/?p=613"},"modified":"2018-07-16T06:31:16","modified_gmt":"2018-07-16T13:31:16","slug":"five-ways-to-maximize-media-interviews","status":"publish","type":"post","link":"https:\/\/veritasincorporated.com\/2016\/11\/five-ways-to-maximize-media-interviews\/","title":{"rendered":"Five Ways to Maximize Your Media Interviews"},"content":{"rendered":"
P.T. Barnum once quipped, \u201cWithout promotion, something terrible happens… nothing!\u201d And without trying to be sacrilegious, even Jesus had a front man; John the Baptist prepared the way for Him. Why should you and I be any different with our own books in needing or soliciting help?<\/p>\n
The publishing world has changed drastically since I started my first PR agency in Los Angeles in 1991. Depending on the source you use, as many as 500,000 books are published each year in the United States. And as recently as 2012, self-publishing saw triple digit growth. You are a published author so you know the often-painful process it takes to give birth to a book. I understand this process too.<\/p>\n
Even though I am a publicist, I made mistakes along the way. I thought if I just got an interview and just answered questions that people would want to buy my book. I was wrong. That didn\u2019t happen. Not until I had already done 300 interviews did it occur to me that maybe I needed to do something different. Today, part of what I do for new authors is to give them ideas about what works or what doesn\u2019t in the interview process.<\/p>\n
Here are FIVE things I have learned over twenty-five years of working with more than 1,000 authors that will help you make the most of your interview experience.<\/p>\n
While it seems self evident, always be gracious to hosts or producers. Remember the story of Jesus healing the ten lepers. Just one came back to say thanks for the life-changing encounter. Be that one person.<\/p>\n