{"id":621,"date":"2016-12-13T13:17:08","date_gmt":"2016-12-13T21:17:08","guid":{"rendered":"http:\/\/veritasincorporated.com\n\/?p=621"},"modified":"2018-07-16T06:32:23","modified_gmt":"2018-07-16T13:32:23","slug":"what-are-interviewers-looking-for-in-guests","status":"publish","type":"post","link":"https:\/\/veritasincorporated.com\/2016\/12\/what-are-interviewers-looking-for-in-guests\/","title":{"rendered":"What are Interviewers Looking for in a Guest?"},"content":{"rendered":"
I received a call from radio host in Portland. She was livid. She said, \u201cYour guest was asleep when I called her for the show this morning. Then, she answered questions like she didn\u2019t know the topic of her own book!\u201d After that it was something like, \u201cYou need to get your clients better prepared for interviews.\u201d After her brief tirade I said, \u201cSandy, I didn\u2019t schedule anyone for your show today.\u201d Then, she apologized for calling the wrong publicist.<\/p>\n
Radio and television interviews take energy, preparation, and being at your best. There is an entertainment element to the process though we rarely want to admit this because it doesn\u2019t sound very spiritual. The audience wants to know you are as passionate about your book or topic as you expect them to be. In my experience, ill-prepared authors with no energy make some of the worst guests.<\/p>\n
So what exactly do radio hosts want in a guest? Here are six things every host is looking for from a guest.<\/p>\n
Technology is faster moving and more ubiquitous than at any time in history. Clever radio and television hosts recognize this. They know how vital it is to keep high-value product (interviews) moving if they expect to retain their audience. If you are invited on a show, recognize these essential ingredients. If you are lucky, you will be invited back again.<\/p>\n