Breaking Bad: Habits to Avoid When Doing Interviews
Bad habits are hard to break. I write this as an acquaintance of mine would rather stay married to his alcohol than to his wife. It is sad to watch people self-sabotage but it happens all the time. The start […]
Read MoreDeath on the Mountain
Cassandra Bravo should not have died but she did. A 34-year-old nurse and mother of two died on the Mt. Whitney trail. She went for a day hike at 3:00 pm without extra clothes or food, alone, and with no clue about the approaching weather from the west side of the Sierra.
Read MoreThe Last Big Event: How to Promote During a Pandemic
It was late February in Nashville. The Religious Broadcaster’s Convention was in full swing. For me, it was a form of mostly controlled chaos that involved working with the media, authors, book signings, and slapping hands. Who would have thought […]
Read MoreInterviews can Make a Difference
- Post By: Landon Otis
- Date:
- Category: Blog, MediaWise
“We do publicity because it makes our authors happy,” one publisher told me. “It doesn’t sell books.” That matter-of-fact comment from someone I respect was like a hit to the solar plexus. For nearly three decades I have been setting […]
Read MoreThe Fear Factor: 5 Things That Can Go Wrong In An Interview
It was sometime in 2012 when the idea started to germinate. At the time it seemed like a distant possibility. I thought, “Can I do it?” It would take near-perfect weather, remaining injury-free, and a determination to reach a goal […]
Read MoreWhen Your Media Plans Don’t Go As Planned
My wife and I were soundly asleep in the Sacramento Airport a few weeks ago during a six hour layover. Well, maybe not soundly but at least it was quiet until some lady showed up and decided she needed to […]
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